July 25, 2025 

Sandra M. Moore, Chief Impact Officer and Managing Director at Advantage Capital, authored an article for ImpactAlpha—a leading digital media platform covering impact investing and sustainable finance for a global community of investors, entrepreneurs, and changemakers.  

Article Summary 

In this exploration of the impact investing landscape, Sandra urges the industry to move beyond surface-level metrics and embrace a rigorous, multidimensional approach to measuring social and economic outcomes. She cautions that impact investing, while targeting both financial returns and social good, could lose its meaning unless accountability and clear measurement are implemented. Sandra uses Advantage Capital’s work to show how investments, such as the one in North End Teleservices (NET), can produce significant positive change—including poverty reduction, greater financial independence, and better career prospects—if the right metrics are used. These are not just jobs created but lives improved and communities strengthened. 

Sandra also showcases how policy-backed capital deployment, like Nevada’s use of federal and state tax credits, can catalyze economic diversification and create lasting value in historically underserved regions. Drawing inspiration from the original Black Wall Street, she calls for data-driven investment models that prioritize long-term wealth creation, access to opportunity, and inclusive growth. Her message is clear: meaningful impact requires measurable standards, community-centered goals, and transparent reporting structures to truly drive systems-level change. 

Key Takeaways 

  • Go beyond job counts: Effective impact measurement must assess deeper indicators like wage progression, public assistance transition, and long-term economic stability. 
  • Design robust frameworks: Clear benchmarks, longitudinal tracking, and stakeholder transparency are essential to validate whether impact investments deliver on their promises. 
  • Align capital with community outcomes: Investments must prioritize community impact, measuring success not only by financial returns but also by their ability to increase opportunity, improve mobility, and enhance community resilience. 

Learn More 

Read the full article on ImpactAlpha to learn how Sandra defines and measures real impact in underserved communities.